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Verve Integrated Marketing Services Pvt Ltd - Franchise

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Verve Integrated Marketing Services Pvt Ltd - Franchise
Category : Clothing Investment: Rs. 2 Lac - Rs. 5 Lac 1500 Sq. Feet 3

PRIMOKNOT IS ONE OF THE LEADING AND FASTEST-GROWING START UP FASHION HOUSE  IN INDIA. WITH ITS UMBRELLA BRAND “PK PRIMOKNOT” , THE COMPANY ADDRESSES COMPLEMENTARY TARGET GROUPS OF WOMEN FROM 20 TO 40 YEARS OF AGE IN THE INDO western fashon category With its brands, the company operates in 4 cities in north india. PRIMOKNOT brand is available exclusively from 8 proprietary retail stores in Delhi NCR and Punjab. Alongside the company has decided to leverage its brand strength by setting up 150 more stores in the next 48 months in north india with a mix of proprietary and franchise stores. Company is planning to raise Rs 200 crores through private equity route.  PK Primoknot brand is also currently available on few ecommerce platforms and  now company will be investing substantial resources to expand its presence on ecommerce platforms and also will be launching its own ecommerce portal for its customers. Beta version of this portal has already been tested and now it will go live very soon. PRIMOKNOT  has presented itself with a new brand identity since June 2013. With the further development of its core brand, PRIMOKNOT is strengthening its relevant fashion profile and positioning itself as a “new urban player”. The new brand attitude reflects the slogan which appeals to self-confident target groups with a high affinity for lifestyle and fashion: “Fashion you can move in”. PRIMOKNOT styles are more detailed, clearer and more fashionable.. As a start up PK PRIMOKNOT has been riding high on the decent performance by clocking a combined sale of Rs  approximately 30 crores in the last 3 fiscal years 2013, 2014 and 2015, the company has spent huge amount of resources in doing lot of  research on the product categories, market segmentation and their respective acceptable prices for the target consumers.

Verve Integrated Marketing Services Pvt Ltd - Franchise Investment Details

Commenced Dates

Date Commenced Operations 2011
Date Commenced Franchising / Distribution 2012

Franchise DetailsUnits

Area Investment Franchise/Brand Fee Royalty/Commission
Store Wise Rs. 2lac - 5lac    

Master / Multi Units

Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission
Region Wise Rs. 2 Cr. - 5 Cr  NO Brand f  NA  Comission
State Wise Rs. 1 Cr. - 2 Cr  NO Brand f  NA  Comission
City Wise Rs. 10lac - 20lac  NO Brand f  NA  Comission

Expansion Locations

North New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh
South  Kerala, Karnataka, Tamil Nadu, Andhra Pardesh
East  Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa
West  Gujarat, Rajasthan, Maharashtra, Goa
Center Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Union Territories Andaman and Nicobar,   Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details (Optional)

Want to expand  Nationwide
Exclusive territorial rights to a unit yes
Performance guarantee to unit franchisee no
Anticipated percentage return on investment 40%+
Likely pay back period of capital for a unit franchise 12-18 months
Other investment requirements yes, in stocks and interior set up

Verve Integrated Marketing Services Pvt Ltd - Franchise Training Details

Detailed operating manuals for franchisees yes
Where is franchisee training provided? at their shop
Is field assistance available for franchisee? yes
Will someone from Head Office provides assistance to franchisee in opening the franchise? yes
What IT systems do you presently have that will be included in the franchise?  yes

Verve Integrated Marketing Services Pvt Ltd - Franchise Property Details

Type of property required for this franchise opportunity shop in high street or a mall, preferabely ground floor shop
Floor area requirement 800-1500 sq ft . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet in the prominent market places

Verve Integrated Marketing Services Pvt Ltd - Franchise Other Details

Do you have a standard franchise agreement? yes
How long is the franchise term for? 5 years
Is the term renewable? yes
Verve Integrated Marketing Services Pvt Ltd - Franchise

Verve Integrated Marketing Services Pvt Ltd - Franchise

Category : Clothing
Area Req : 1500 Sq. Feet
Franchise Outlets : 3
Investment: Rs. 2 Lac - Rs. 5 Lac

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