Hotline: +91-991 5466 777
Hotline: +91-991 5466 777

Carnation - Franchise

Carnation - Franchise
Category : Automotive Investment: Rs. 50 Lac - Rs. 1 Cr 8

Join hands with Carnation to harness the tremendous opportunity available in the Indian auto market now. Read On!

Here comes a great business opportunity to take a franchise of Carnation - India’s largest independent multi-brand automobile solutions provider setting up a state-of-the-art network of integrated auto solution hubs across the country to enhance the overall experience of owning a car and to optimize the cost of ownership. Carnation provides complete car care solutions for almost all brands, starting from:

  • Standard servicing
  • Mechanical repairs
  • Body repairs,
  • Accessories
  • Insurance, used car sales/purchase
  • Car exchange, and also doorstep service through a chain of workshop on wheels.

Why to join Carnation as a franchise?

  • A tested and proven business model through a network of Company owned and company operated 18 workshops and 22 pre owned car outlets.
  • Best in class after sale support through a network of service workshops present across the country
  • A clearly defined Brand Promise and a recognized brand name that you can capitalize on in your local market.
  • The opportunity to invest in additional locations
  • Joining an established and well-managed franchise system of Carnation will be rewarding, profitable and provide a level of safety that may not be available to non-franchisees starting their own independent businesses.

Franchisee Models of Carnation includes:

  • Standalone Pre Owned Car (POC): Purchase and sell of used cars business
  • Standalone Workshop: Mechanical and vehicle Body repair workshop business
  • Integrated Model: It is a combination of both the above models

Currently, we are inviting applications only for the standalone “Pre Owned Car Franchisee”.

Support given by Carnation to franchisee:

  • Site selection support & Schematic Layouts and guidance for branding and other CI norms
  • Advertising Support & Marketing Kits for advertising layouts
  • Support through WoW (Workshop on Wheels) at the convenient location to the group of Carnation customers
  • Pricing guidelines and market intelligence
  • Manuals and Standard Operating Procedures

Carnation Franchisee Benefits:

  • Right to use Brand Name and trade marks
  • E Biz online portal for generating buy and sell leads, new car buyer leads
  • Complete training to the franchisee employees viz. Sales training, Procurement training, Process training, technical training, soft skill training etc.
  • Tie-ups with other leading used car portals for showcasing franchise’s inventory and get buy and sell leads
  • World class IT / SAP system for DBM & CRM which will help franchisee to manage the business and customers in a more efficient manner

Join us to provide excellent car care to every Indian car owner by becoming a Carnation Business Associate. Hurry! Thanks & Regards Carnation Team

Carnation - Franchise Investment Details

Commenced Dates

Date Commenced Operations 2009
Date Commenced Franchising / Distribution 2012

Franchise Details


Area Investment Franchise/Brand Fee Royalty/Commission
Store Wise Rs. 50lac - 1 Cr. 3,00,000 8%-9%

Trade Partners Detail (Dealers, Distributors, MBOs, Retailers)

Types of Channels Investment Margin Area Requirement
Dealer   8%-9% 700 sq ft-1000 sq ft

Expansion Locations

North New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh
South Kerala, Karnataka, Tamil Nadu, Andhra Pardesh
East Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa
West Gujarat, Rajasthan, Maharashtra, Goa
Center Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Union Territories Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Franchise Details (Optional)

Want to expand Nationwide
Exclusive territorial rights to a unit No
Performance guarantee to unit franchisee No
Anticipated percentage return on investment -
Likely pay back period of capital for a unit franchise 1.5 years
Other investment requirements No

Carnation - Franchise Training Details

Detailed operating manuals for franchisees Yes
Where is franchisee training provided? Noida
Is field assistance available for franchisee? Yes
Will someone from Head Office provides assistance to franchisee in opening the franchise? Yes
What IT systems do you presently have that will be included in the franchise? Yes

Carnation - Franchise Property Details

Type of property required for this franchise opportunity Commercial/Highstreet
Floor area requirement 700 sq ft-1000 sq ft . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet Near automobile dealership/POC

Carnation - Franchise Other Details

Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 years
Is the term renewable? Yes
Carnation - Franchise

Carnation - Franchise

Category : Automotive
Area Req :
Franchise Outlets : 8
Investment: Rs. 50 Lac - Rs. 1 Cr

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